Analytics & Insights

It's how we drive lottery performance

With the power of data analytics, we continually innovate the lottery entertainment experience. Find our latest consumer insights, analytics reports and industry trends here.


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How Consumers Are Impacting the Retail Environment

April 26, 2023

As changing online consumer habits continue to impact the retail environment, is your lottery following the trends? Read more about factoring a frictionless shopping experience into an overarching retail strategy in the latest issue of Data in Motion.

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Social Media and Lottery Players

April 12, 2023

Social media has become an ingrained part of everyday life over the past 20 years. This issue of Data in Motion provides a brief overview of social media usage, and explores new vs. existing lottery players and different social platforms – along with ideas on how the power of social media can help drive player engagement and sales.

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pdf, 1459 KB


Beyond Blowout Games

March 29, 2023

Lottery players love ‘blowout’ games packed with prizes. When it comes to prize structures, @ Scientific Games gives lotteries data-based guidance on game portfolio management. Our latest Data in Motion report looks beyond blowout games to games with specialty prize structures, break in odds games and standout games.

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pdf, 440 KB


Holiday Games

March 15, 2023

Since many of our lottery partners are busy planning their instant game lineup for the 2023 holiday season, we thought it would be a good time to share some data points from the 2022 holiday season. In this issue of Data in Motion, we provide an overview of FY22 holiday instant game sales by theme and by price point.

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pdf, 1168 KB


Responsible Gaming: Lottery Literacy

March 01, 2023

March is Problem Gambling Awareness Month, and our latest issue of Data in Motion showcases some of the research-based efforts Scientific Games has taken to help our lottery partners proactively approach and maintain lottery literacy. This means understanding games, how to play, the odds of winning, minimum age to play, where the money goes, and healthy play. Learn more about our first-of-its-kind responsible gambling study which has established a national benchmark for lotteries.

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pdf, 1493 KB


2022 Lottery Sales

February 15, 2023

2021 was a record-breaking year for lottery sales. Despite a decline, 2022 fell right in line with Full Line sales over the long term and saw a rise in sales for terminal based (draw) games. In this issue of Data in Motion, we share some highlights of the year.

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pdf, 1531 KB

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